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Melanie Ellis
Melanie Ellis
UNA will be an online retail platform for chic, sophisticated ladieswear brands at affordable prices. UNA will cater for the growing trend for minimalist, trans-seasonal product. The web store will focus on bringing together brands whose designs are timeless & multi-functional, and it moves away from the fast fashion disposable clothing. UNA will provide stylish clothing where age is no boundary. This will be a place where woman of all ages can shop. Target age group will be 20 – 60 year old women, with primary target on women aged 25 – 40 years.
Designed with inspirations from minimalistic Scandinavian clothing brands like Cos, Monki and Weekday. The logo is designed with a purpose to be minimal and incorporate funky clean shapes. This would be easily remembered and translate well as a system.